PROCESS

I’d like to think that if I lived in prehistoric times, I would be an expert gatherer. I am constantly collecting and grouping beautiful things from out in the world. At the beginning of every project there is the moodboarding phase which takes pieces of many conversations and hopes and dreams and contexts and starts to weave together the personality. It’s the first glimpse of who you could be. They are sensory and start to collect the mood of what we’re building. They are my favorite part and not all of them get to make it into the world.