co:lab is a ‘User Testing Lab’ in the EdTech space where employees can experiment with different projects in-person with our students. This brand was created to build energy and incentive around participation.  The whimsical nature of the illustrations harnesses the joy of being a kid and the not-yet-finished nature of the projects that are brought to the table. There is an icon system created to be used in place of images for each event. They are built to represent collaboration through adding and layering ideas. A passport card was created to help students track their progress throughout the session and encourage them to try many stations. The main mascot is a lab on a skateboard to play off the name and emphasize the curious and maybe unexpected journey of the event. This brand is bold without taking itself too seriously and is approachable for both students and employees to bring half-bakes ideas to the table. 

Art Director: Liza Marino

Design Intern: Ani Nguyen Le