Art of Problem Solving | Studio

Brand Identity & Marketing Campaign;
Color & Typography
Iconography & Graphic Elements
Print & Digital

Art of Problem Solving | Studio is a place where kids go to invent the future. Imagine a school where you can study machines, design thinking, and computer science in the setting of a makerspace. This is exactly what our sub team set out to build in 5 days. This brand project captured the idea as it was forming. The bright colors are energizing and give childlike a new sophistication. We created a set of patterns that are imaginative, unstructured, wild depictions of the way students can explore new topics and projects at this school. The patterns are contained in clean masks to represent the structure and clear outcomes provided by the instructors and lesson plans. The gear is an iconic symbol in the logo that represents the gears turning in students heads as they take on complex topics and work together as a unit to solve problems they never thought they could. Studio is a place where smart gets messy.

Project Lead:
Jack Sanchez
Art Director:
Liza Marino
Motion Designer/Illustrator:
Nestor Tomaselli
Web Designer:
Iana Borova, Asia Maung

MOODBOARD

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Art of Problem Solving